Brand Visibility,

Switched on

Meet the Aura Vest by Swanholm — premium branded workwear with garment-integrated illumination. A new layer of recognition for the teams, crews and brands that move through the real world.

01

Illuminated logo

02

Soft-shell vest

03

All-day battery

THE STORY

People still need

to be seen.

In yards, on sites, at events, across campuses, the people representing a brand spend their days in motion. And too often, they fade into the background.

Traditional branded clothing disappears in low light. Certified safety gear isn’t always needed, wanted, or worn. There’s a long, awkward gap between a printed polo and a hi-vis vest and most teams live inside it.

Aura Vest by Swanholm is the answer to that gap. Premium workwear with illuminated brand identity, built for the real world.

THE PRODUCT

Premium branded workwear, with illumination engineered into the garment itself.

Engineered with Swanholm’s ProActiLight technology.

A premium vest with a

lit emblem

SHELL

Soft-shell with reflective piping

ILLUMINATION

Swanholm's ProActiLight Technology

SAFETY

Proactive 3 Alarm System

POWER

Rechargeable, full-shift runtime

FIT

Modern athletic cut

POCKETS

Zippered hand & chest pockets

CARE

Detachable electronics, washable shell

WHO IT'S FOR

Worn by the people who

carry the brand

Wherever a team meets the world, Aura Vest by Swanholm gives them a recognizable presence — proud to wear, easy to spot.

Company teams

Field staff

Service crews

Brand ambassadors

Event teams

Partner & installer networks

Customer-facing operations

Sponsored communities

Premium branded workwear, with illumination engineered into the garment itself.

Engineered with Swanholm’s ProActiLight technology.

FAQs

Item #1
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  • Serial entrepreneur with global corporate-scale experience, combining customer-centricity with strategic precision. Proven in taking complex HW and SW from idea to market.
  • 20+ years of international leadership across all continents
  • Passionate sustainability advocate with a long-standing role on Scania’s Sustainability Board

Anders Dewoon

COO & Late Co-Founder

Jonas Svanholm

CEO & Co-Founder

  • Entrepreneurial innovator blending industrial-scale business acumen with deep technical insight to drive scalable, real-world safety and impact innovation.
  • Former Scania digital director and product leader, expert in connected mobility and fleet solutions.